It’s not something we would expect to hear years ago, but meme-centric businesses were struggling to keep up due to the fact that memes these days get even more nebulous, thus shortens the shelf lives of these companies’ merchandises.

The 24-7 nature of today’s meme cycle has posed problems for businesses that design custom merchandise based on memes. Time is needed to pull together a design, coordinate supply chains, and work with retailers. By the time things all come together, the moment has passed.

So what to do? Return to the ‘novelty’ route.

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